Peer-to-Peer Communications

Word of mouth is still the most reliable method of communication. It is a pitfall to assume other physicians care as much as you do about an issue. In the same way you would try to persuade an elected official to see your point of view, you can lobby friends, family and colleagues. A well thought out letter can have the same effect on your colleagues as it does on a lawmaker.

Tips to persuade others to join the fight

  1. Who are the most obvious supporters? What about members of your specialty or local medical society? Peers who share your views will generally express interest in your suggestions for tips to make a difference. However, you will not find an advocate in every relationship you have but by looking in your sphere of physicians, one or two may come to mind who would join you in the fight.
  2. Think small. Quality, not quantity. Helping a colleague write a letter or other communication to a lawmaker will be well worth your time.
  3. Provide simple suggestions for new recruits to make. Assisting with the initial piece of communication builds confidence.
  4. Be sincere. Be honest with your new recruit about the time and effort required to play a substantive role in political opinions. It will take time, but it’s worth it!
  5. What if it doesn’t go your way? Some people will not have the time, the passion or the same interest to become involved but know that a certain amount of rejection should be expected. Do not give up and do not take the rejection personally.

Opportunities to find other recruits

  1. Social gatherings, political events
  2. County medical society meetings, specialty society meetings
  3. Friends and acquaintances who express similar interests
  4. At hospitals, offices or clinics


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