e-cigarette Archives - Medical Association of the State of Alabama

Study: Kids Distracted By Misleading Warnings in E-Cigarette Ads

Posted by admin on May 31, 2019

E-cigarettes and vape companies are courting smokers and non-smokers alike, and they have the advertising to match. Some of the ads from one company, Blu, included “fake” advisories like “WARNING: Contains flavor.” A new study published in the journal Tobacco Control found that boys who saw ads with that type of fake warning were less likely to recall information in the ad about possible health impacts.

“The ads we found from Blu in 2017 had these fake warnings at the top that really adhered to the warning messages requirements that are now required on e-cigarette ads by the FDA,” says Brittney Keller-Hamilton, the study’s lead and a researcher at Ohio State University’s College of Public Health.

“They said things like, ‘Important: vaping Blu smells good’ and ‘Important: less harmful to your wallet,'” she says. “And we know that these messages are likely to resonate well with adolescents,” she said.

But it wasn’t just that those messages would entice the boys. Keller-Hamilton and her team found that they also distracted the readers from the actual health advisories.

“Boys who were randomly assigned to view ads with fake warnings were less likely to recall the actual warning on the advertisement or to remember health risks conveyed in that actual warning,” she said.

The FDA now requires large warnings on the ads, which Keller-Hamilton believes will make this sort of campaign harder to replicate. But it could have implications for the rest of the industry.

“This is a really big concern for cigarette ads, for instance, because those still have smaller warnings,” she said. “And cigarette ads could put fake warnings at the top of their advertisements to even further reduce the impact of their actual warnings for adolescents.”

Tags: e-cig, e-cigarette, FDA, smoke, tobacco, vape, warning

Posted in: Health

Federal Judge Rules FDA Acted Illegally in Delaying Required Review of E-Cigarettes, Cigars

Posted by admin on May 17, 2019

WASHINGTON, D.C. – In a major victory for America’s kids and public health, a federal judge has ruled that, in August 2017, the U.S. Food and Drug Administration acted illegally by allowing e-cigarettes to remain on the market until 2022 before applying for FDA authorization and by permitting products to remain on the market indefinitely during review.

In March 2018, several public health and medical organizations, and many individual pediatricians filed suit in federal court challenging this FDA decision. The lawsuit argued the FDA’s decision was unlawful, put kids at risk and harmed public health. The FDA’s delay allowed e-cigarettes – including candy, fruit, mint and menthol-flavored products that clearly appeal to kids – to stay on the market for years without a review of their public health impact. The FDA also delayed the deadline for cigar manufacturers to file such applications until 2021.

On Wednesday, U.S. District Judge Paul W. Grimm of the U.S. District Court for the District of Maryland found the FDA had exceeded its legal authority and the FDA’s delay had played a role in the skyrocketing youth use of e-cigarettes. Judge Grimm ruled the FDA’s delay gave “manufacturers responsible for the public harm a holiday from meeting the obligations of the law.”

“Instead of addressing public health concerns associated with tobacco use by minors and others, the August 2017 Guidance [which delayed the product review requirement] exacerbates the situation by stating, in essence, that manufacturers can continue to advertise and sell products that are addictive and that target a youth market … at a time when minors’ use of tobacco products like e-cigarettes is at an epidemic level and rising,” Judge Grimm wrote. “Arguably, the five-year compliance safe-harbor has allowed the manufacturers enough time to attract new, young users and get them addicted to nicotine before any of their products, labels, or flavors are pulled from the market, at which time the youth are likely to switch to one of the other thousands of tobacco products that are approved – results entirely contrary to the express purpose of the Tobacco Control Act.”

Judge Grimm gave the plaintiffs 14 days to explain what remedial action they want him to order and the FDA 14 days to respond. The FDA must take immediate action to protect our kids and require manufacturers to apply to the FDA if they want to keep their products on the market, including products like Juul that have fueled the youth e-cigarette epidemic.

Judge Grimm noted that manufacturers have had plenty of time to meet this requirement, writing that “manufacturers long have been on notice that they will have to file premarket approval applications, substantial equivalence reports, and exemption requests, and if they have chosen to delay their preparations to do so, then any hardship occasioned by their now having to comply is of their own making.”

The lawsuit was filed on March 27, 2018, by the American Academy of Pediatrics and its Maryland chapter, American Cancer Society Cancer Action Network, American Heart Association, American Lung Association, Campaign for Tobacco-Free Kids, Truth Initiative and five individual pediatricians.

Tags: cigar, cigarette, e-cigarette

Posted in: Advocacy